A hero is— A figure who fights monsters for his country and its people, bringing peace to the world. But the Hero Gard is different. "Saving people is an obligation? Don't joke!" Believing there must be an easier way to make money than the low-paying and exploitative job of a hero, he abuses his special abilities to reincarnate over and over again. From being a thief, to a counterfeit goods appraiser, to a shady tavern owner, he aims for instant riches through all sorts of shady businesses. However, his actions attract the attention of Mira, a female adventurer, and the Adventurer's Guild...! The fantasy story of a man who escapes the destiny of a Hero in order to pursue riches through underhanded means—begins!